How To Make Email Marketing Work For Your Small Business
Written by PLRMan on June 3, 2009 – 3:32 pm -The technical options that you have make possible personalized responses from your autoresponder that can seem like the original thing. All the buyers did not know about autoresponders, so give them the sense that you created an email just for each reader.
When you write each response, start with the name of a trusted friend and write as if the message was just for that friend. After that remove your friends name and set up the message so that your autoresponder takes over and inserts the customers name.
Personalization isn’t just for emails - use it as an intro to your ezine, too: “Hi, Susan, here’s some great new ideas for using the XZY Information system that I know you’ll appreciate.” Use the name that the prospect gives in the information gathering form.
Add the name naturally as it would come in conversation. Internet marketers can make the mistake of over-using the name just because it’s easy to insert electronically. Read the message loudly.
Would you use the name that many times or does it sound phony? Using name of customers in correspondence sounds personal but if you over use it then customers will take you as fake and they just ran off.
Don’t let spell check defeat you. Be careful while typing a name in the autoresponder list. If the name was automatically added to a list, don’t change it. Different names are spelled diffently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isn’t changed in the final spell check.
Avoid asking about marital status. While doing any correspondence do not add Ms, Miss or Mrs. For one thing, email isn’t that formal. You don’t need to guess on this one or you’ll surely be wrong more often than right.
While the generic “Dear Friend” or “Dear Internet Marketing Friend” seems cold, at least it doesn’t make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Write your message in a personal and freindly manner. What’s more appealing to you: “Everyone needs this marketing package to increase sales” or “ I want to see you enjoy the kind of success I’ve had with this product - so, Stan, are you ready to make serious money online? If you are ready then click here. . . .but wait, Stan, I’ve got one more bonus that’s just what you need!”
That’s a personal close using the name and showing interest in the prospect’s success. Make it personal, make it friendly and keep on contacting your customers in your list so that the first sale is not the last sale.
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