Simple But Effective Marketing
Written by PLRMan on June 9, 2009 – 4:33 am -It is a sunny morning and you are sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. You are taken back; you didn’t hear a knock and just as you are about to confront this individual he begins in a calm and measured voice.
‘Here is the deal’
‘In every city of the world I am going to display your product on billboards at the busiest junctions.’
‘I will be able to tell you how many people see the advertisement, their nationality, gender and age group.’
‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are looking at the billboard I will allow them to view your website and even make a purchase if they feel the urge.’
‘I can have all this setup in two days and it will cost you less than a small advertisement displayed in your favourite trade journal.’
He stops talking for just a second. ‘Interested?’
Now you might think that you should beware of offers that sound too good to be true, that you are going to wake up soon or maybe that you really should get a lock for that office door.
But let us just take time to reflect. If you are still reading this I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.
Stop for a second and start to associate an online survey not with ‘market research’ but with ‘marketing’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is direct, effective, quick, and low cost.
Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. The number of people that see a billboard can only be estimated where as the number of people that start a survey is a verifiable number.
Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.
Unlike a billboard where the message can often just be subliminal with an online survey you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Even if you offer a prize as an incentive for people to complete the survey or use Pay Per Click advertising to capture a wider, or more focused audience you will still have low cost but effective marketing.
‘So,. Is it a deal?’
Tags: advertising, customer, customer communications, customer relationship, customer services, educating, feedback, marketing, Online surveys, promotion
Posted in email Marketing |
